Colleagues Direct Marketing is launching a full-service offering to
clients, called deep blue C. The offer, which launches next month, will
provide a payment-by-results system to clients including Barclays and
Cornhill Insurance. Colleagues claims it is keen to provide a more
integrated and strategic service. It recently drafted in Rob Shaw from
AXA Sun Life Direct as marketing director and hired Chris Barbour from
WWAV Rapp Collins West as creative director.