Driving people to watch yet another game show can't be easy.
Interaction is the key for me - you want to feel involved. That's why
the latest mailing from Challenge TV really works.
Not only do I get to construct something by making up the cardboard box,
but with it sitting next to the chair for well over a week it really
worked as the perfect mind jogger. I didn't want to throw it away.
Using a competition as an incentive works well as a data collection
Meanwhile, there are also some generic questions on the form which have
to be filled in, providing valuable information on the target
It's a fun and innovative mailer, which works well for both the channel
and the customer, with everybody getting something out of it.
After all, the answers are on the box.