Adwatch: The weekly analysis of advertisement recall in association with tns

Q: Which of the following TV commercials do you remember seeing
recently?

Last Brand Agency/TV buyer %
week
1 (-) DFS Gratterpalm/Brilliant Media 55
2 (-) Hastings Direct Story UK/Feather Brooksbank 52
3= (-) Snickers Abbott Mead Vickers BBDO/
ZenithOptimedia 50
3= (-) Vauxhall McCann Erickson Frankfurt, 50
Meriva/Zafira Lowe London/Carat
5 (-) Renault Clio Publicis/Carat 48
6 (-) Kellogg's
Nutri-Grain Leo Burnett/MindShare 44
7 (3) KFC Bartle Bogle Hegarty/Walker Media 42
8= (-) Burger King Crispin Porter & Bogusky/Initiative 41
8= (18) Tesco The Red Brick Road/Initiative 41
8= (19) Asda Fallon London/Carat 41
11 (-) Pringles Rice
Infusion Grey Worldwide/Starcom 37
12= (-) Direct Line
for Business M&C Saatchi/MediaCom 36
12= (-) Haven Holidays Souk/Arena BLM 36
14= (-) Argos CHI & Partners/MindShare 35
14= (-) Virgin Media Rapier/Manning Gottlieb OMD 35
16= (16) Cadbury Creme Egg Publicis/Starcom 34
16= (-) Rimmel Glam
Eyes Mascara JWT London/OMD UK 34
18= (-) Finish Quantum Euro RSCG London/OMD UK 32
18= (-) Davidoff Adventure DDB Worldwide/OMD UK 32
20 (-) Aquafresh Extreme
Clean Grey Worldwide/MediaCom 28

Adwatch research was conducted from 6-10 March 2008 by TNS as part of
its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For
details of the survey, contact sue.homeyard@tns-global.com (020 7868
6602). Advertisements were compiled by Xtreme Information (020 7575
1800) and Mediaedge:cia UK (020 7803 2000).

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