Six Continents Retail is the pub, bar and restaurant division of
Six Continents, a global group of hotels, restaurants and bars. It was
established in August 2001 out of the old Bass business following the
sale of the brewing side of the company to Interbrew.
The company's roots can be traced back to 1777 and William Bass in
Six Continents Retail owns and manages a network of more than 2000
outlets, of which more than 900 are branded, with popular offerings such
as All Bar One.
Six Continents also owns a controlling interest in Britvic, one of the
UK's leading soft drinks manufacturers. In February, Bass sold 988 of
its unbranded pubs for £625m to a company formed and financed by
Japanese investment bank Nomura.
September saw the company expand its All Bar One concept into
continental Europe with the opening of its first German bar. The company
has recently announced that it was considering a sale or de-merger of
its retail division that would mark the end of the former Bass group's
association with brewing and pubs.
The most recent TV campaign, with a budget of £2.5m, was for Six
Continent's Harvester chain of restaurants. The Six Continents brand
with the highest adspend in the year to October was Hollywood Bowl.
Operating Profit £305m
(Preliminary figures for year to September 30, 2001)
MindShare Media UK, Mediashop
Adspend (year to October 2001)
Direct Mail £134,248
Source: ACNielsen MMS
20 North Audley Street, London
Six Continents Retail: PO Box 27, Cape Hill, Birmingham B16 OPQ