CAREERS: Company CV - Six Continents Retail

Six Continents Retail is the pub, bar and restaurant division of

Six Continents, a global group of hotels, restaurants and bars. It was

established in August 2001 out of the old Bass business following the

sale of the brewing side of the company to Interbrew.



The company's roots can be traced back to 1777 and William Bass in

Burton-on-Trent.



Six Continents Retail owns and manages a network of more than 2000

outlets, of which more than 900 are branded, with popular offerings such

as All Bar One.



Six Continents also owns a controlling interest in Britvic, one of the

UK's leading soft drinks manufacturers. In February, Bass sold 988 of

its unbranded pubs for £625m to a company formed and financed by

Japanese investment bank Nomura.



September saw the company expand its All Bar One concept into

continental Europe with the opening of its first German bar. The company

has recently announced that it was considering a sale or de-merger of

its retail division that would mark the end of the former Bass group's

association with brewing and pubs.



The most recent TV campaign, with a budget of £2.5m, was for Six

Continent's Harvester chain of restaurants. The Six Continents brand

with the highest adspend in the year to October was Hollywood Bowl.



Turnover £1557m

Operating Profit £305m

Employees 42,000

(Preliminary figures for year to September 30, 2001)

Advertising agency

Publicis

Media Buyers

MindShare Media UK, Mediashop

Adspend (year to October 2001)

Radio £350,739

Direct Mail £134,248

Press £86,783

Outdoor £56,062

Total £627,832

Source: ACNielsen MMS

UK headquarters

20 North Audley Street, London

W1A 6WN

Six Continents Retail: PO Box 27, Cape Hill, Birmingham B16 OPQ

Web sites

www.sixcontinents.co.uk

www.sixcretail.com



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