Far be it for Mix to interfere with the business strategy of
Marketing's readers, but for all you brand-owners out there, the
opportunity of using your product name in the contraceptives market
might seem like an extension (of sorts) too far.
But just on the off-chance that you are examining the possibility of
moving into the condoms market, an anonymous internet wit has
thoughtfully prepared a compendium of straplines to promote your new
Who needs ad agencies, huh?
Safeway, not the most risque of advertisers, might well attract
complaints for its 'lightening the load' campaign, but who cares when
rival Tesco claims that 'every little helps'? And while they might
escape the wrath of advertising watchdogs, surely the ASA would have to
draw the line at Sainsbury's 'Making life taste better' effort?
But if supermarkets are bad, Mix assumes the car manufacturers would be
no better, particularly with Peugeot offering 'the ride of your life'
and Renault shattering the hopes of millions of men by proclaiming that
Although it must be said that Burger King would do little to make the
male ego feel better if it dubbed its condoms the 'home of the
Least appropriate of all, Mix thinks, would be Nestle Rowntree, which
would sell very few of its potential Polo prophylactic product if it
used the strapline 'the condom with the hole'.
Mix invites readers to write in with their own suggestions as to which
brand straplines could be feasibly extended into the condom market and
will offer a bottle of champagne to the wickedest and wittiest ...