MARKETING MIX: Pen portrait - Simon Clarkson, Radio Times

Simon Clarkson was promoted to marketing director of the Radio

Times in July 2001. He has a strong FMCG background, having joined the

Radio Times from Jordan's. He has also held roles at Whitbread and

Cadbury.



Small, simplified writing with wide spacing and a very straight baseline

(the invisible line upon which writing sits). Followed by an illegible

'monogram' signature that is followed by a full stop.



Here is a decision-maker, a leader, a strategist, a 'chairman', a

'judge' - in fact this is a man able to fill a wide range of different

roles and put his personal stamp on all of them and wherever/whatever

will take the last word.



Taking the last word is so strong in this personality that I won't be at

all surprised if he decides to write his own comments.



There are four extremes in this writing which indicate extremes of

behaviour - he focuses single-mindedly on objectives, he thrives on the

sort of pressure that would make most people's knees buckle, he retains

independence of decision-making in virtually all situations and

problem-solves with razor sharp logic.



I'd like to see what he could do as an ombudsman or a standards

commissioner.



Melissa Horn, board account director at Radio Times ad agency Miles

Calcraft Briginshaw Duffy, says: While much of the analysis is spot on

he is also (and I hesitate to use the word because it's meant as a

compliment) a really 'nice' guy. He doesn't force his opinions on others

and is always open to debate.



Diane Simpson, a founder member of the British Institute of

Graphologists, has written three books about handwriting analysis.



She has devised a chart enabling her to analyse 18 key measurements of

handwriting. A member of the Appeal Council of the Psychiatry Research

Trust, Diane is also an acclaimed after-dinner speaker. Her number is

01244 390681, or visit www.mind-explorer.com.



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