Mars UK director shifts to Euro job following merger

Mars' UK confectionery marketing director Helen Stevenson has moved

sideways to become European franchise director for 'social' brands as

part of an major restructuring of marketing. The shake-up follows the

merger of Mars Pedigree Masterfoods with confectionery two months

ago.



Stevenson will have responsibility for the way Mars' Celebrations, Milky

Way and M&Ms brands are marketed across Europe. She fills the post

vacated by Andy Weston-Webb, who has moved to take up the European role

of food product marketing director, previously held by Helle

Cruz-Nielsen. Cruz-Nielsen left Mars in October, around the same time as

David Fish, joint president of Masterfoods Europe.



Mars' UK confectionery managing director Mike Davies will oversee UK

marketing before appointing a successor to Stevenson. Davies, who until

last month was managing director of Pedigree Masterfoods, is believed to

want to familiarise himself with the brands first.



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