Mars' UK confectionery marketing director Helen Stevenson has moved
sideways to become European franchise director for 'social' brands as
part of an major restructuring of marketing. The shake-up follows the
merger of Mars Pedigree Masterfoods with confectionery two months
Stevenson will have responsibility for the way Mars' Celebrations, Milky
Way and M&Ms brands are marketed across Europe. She fills the post
vacated by Andy Weston-Webb, who has moved to take up the European role
of food product marketing director, previously held by Helle
Cruz-Nielsen. Cruz-Nielsen left Mars in October, around the same time as
David Fish, joint president of Masterfoods Europe.
Mars' UK confectionery managing director Mike Davies will oversee UK
marketing before appointing a successor to Stevenson. Davies, who until
last month was managing director of Pedigree Masterfoods, is believed to
want to familiarise himself with the brands first.