Barclays loses second key marketer

Barclays marketing services director Belinda Furneaux-Harris has

left the bank without a job to go to.

Furneaux-Harris, the key driver behind the creation of Barclays'

marketing services division, The Circle, is on leave until the end of

December, but will not return next year.

According to a source at The Circle, Furneaux-Harris has not yet been

replaced. She reported to Barclays retail marketing director, Simon

Gulliford, who joined the company in April.

Furneaux-Harris' abrupt departure comes hot on the heels of the exit of

Adrian Batt, head of direct marketing at The Circle who has left to set

up his own consultancy.

The departure of these two key participants in The Circle could signal

the end of the high street bank's in-house marketing arm just months

after its relaunch in January.

The Circle was set up to support the business by creating, co-ordinating

and executing brand communications to customers across all media.

However, sources close to the bank say that the venture has not lived up

to expectations and is failing to add value to the business, despite

having significant investment ploughed into it.

There is much speculation that Furneaux-Harris' exit may lead Gulliford

to scrap The Circle altogether.

The Circle works with Barclays' above-the-line agency Bartle Bogle

Hegarty, which was appointed by Gulliford without a pitch.

Story, page 10.


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