Barclays marketing services director Belinda Furneaux-Harris has
left the bank without a job to go to.
Furneaux-Harris, the key driver behind the creation of Barclays'
marketing services division, The Circle, is on leave until the end of
December, but will not return next year.
According to a source at The Circle, Furneaux-Harris has not yet been
replaced. She reported to Barclays retail marketing director, Simon
Gulliford, who joined the company in April.
Furneaux-Harris' abrupt departure comes hot on the heels of the exit of
Adrian Batt, head of direct marketing at The Circle who has left to set
up his own consultancy.
The departure of these two key participants in The Circle could signal
the end of the high street bank's in-house marketing arm just months
after its relaunch in January.
The Circle was set up to support the business by creating, co-ordinating
and executing brand communications to customers across all media.
However, sources close to the bank say that the venture has not lived up
to expectations and is failing to add value to the business, despite
having significant investment ploughed into it.
There is much speculation that Furneaux-Harris' exit may lead Gulliford
to scrap The Circle altogether.
The Circle works with Barclays' above-the-line agency Bartle Bogle
Hegarty, which was appointed by Gulliford without a pitch.
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