Red or Dead, the footwear and clothing brand, has picked Dare
Digital to build its first web presence.
The appointment forms part of the company's broader strategy to
reinvigorate the brand, which has been dormant for several years after
enjoying success in the late 80s and early 90s.
Dare Digital secured the business after winning a pitch overseen by the
AAR. It is expected to launch an e-commerce site in the first half of
"Our online efforts are part of a major effort that hinges on us getting
the right product in front of the retailers. It's all about street
fashion," said Paul Gill, managing director at Red or Dead.