Poster power

Q We are planning a campaign with poster displays featuring a model of

our product. Can you tell me who does this?

A Russell Signs specialises in unusual outdoor advertising displays,

some have objects or unusual materials grafted onto the hoarding. It has

created designs using three-dimensional forms as diverse as cars,

chocolate bars, polystyrene cups, and toilet rolls.

The company also uses natural materials on its poster displays. For

Marie Curie Cancer Care it created one in which the word 'hope' is

spelled out in real daffodils, while for Absolut vodka it made one in

Covent Garden entirely from fresh citrus fruit. Call 020 8501 2418,

Ring a name

Q I have been told it is possible to get freephone numbers based on

names rather than numbers. Can you give me any information how to go

about this?

A American research suggests that companies can double their sales and

treble advertising response rates by combining a free phone number with

a phone name, using digits as letters.

In this country most potentially useful numbers have been licensed from

Oftel by Phonenames, a recently launched service that aims to exploit

the increasing use of phone pads for text, popularised by mobile


Clients include American Express (0800 THE CARD), Cadbury (0800 CADBURY)

and Nissan (0800 NISSAN).

The company anticipates that phone names will have particular value for

potential franchises based on numbers such as 0800 FLOWERS OR 0800


Clearly generic names of this kind are limited, so it is advisable to

move quickly. However, names are also available for the less

well-recognised freephone lines 0500 and 08080, and the local rate line


Phonenames also points to research that demonstrates 46% of consumers

remembered a phone name such as 0800 SAVINGS when only 3% of those

surveyed could remember a number that they were specifically asked to

memorise only five minutes before.

Costs depend on levels of phone usage, amount of numbers used, strategic

advice given and the market value of the number licensed. The company

can provide strategic advice on the best choice for your business


Call 0800 PHONENAMES (0800 7466362637) or visit

By the book

Q Can you suggest any aids to help me prepare a presentation?

A There are a couple of books you could look at, both by Phillip

Khan-Panni, a UK public speaking champion. One is called 2-4-6-8, How Do

You Communicate? and gives advice on public speaking.

The other, Blank Page to First Draft in 15 Minutes shows busy executives

how to draft a successful presentation.

The books cost £6.99 each and are available from How To Books,

01865 793806,

Alternatively, there are courses that will give you personal coaching in

how to overcome nerves, make the best delivery, and keep your audience

interested. One is 4C, run by Khan-Panni: 07000 773257, 020 8466


Or try Speaker Skills Training, 020 7235 5785,; Michael Bland Communications

Consultancy, 020 8752 1965,

Sweet tooth

Q Can you tell me where I can source little Christmas cakes for a client


A Try Sweet Concepts, which specialises in branded food products. For

Christmas it has been selling mini iced cakes and confectionery such as

mint chocolate coins and festive sweets in the shape of Santas and

Christmas trees.

The cakes cost £3.49 each on a quantity of 100; the chocolate

coins are 99p on a quantity of 200. It's probably too late to get any

branding done for Christmas, but you can still order these two items off

the shelf. And now is a good time to be thinking about Valentine's Day

and Easter.

Call 020 8200 5000;


E-mail enquiries should be sent to


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