Channel 4 began transmissions in 1982. The channel is required by

the terms of its licence from the Independent Television Commission to

fulfil a statutory public service programme remit. It operates without

subsidy, is exclusively funded by commercial airtime sales and does not

pay an annual fee to the treasury.

It has three commercial subsidiaries involved in film financing and

distribution; international programme sales and co-financing; and studio

and post-production facilities. Additionally, there are the FilmFour

subscription movie channels and the digital entertainment channel, E4,

which launched in January of this year.

Recent sponsorship deals include Renault's £3m deal to back

various drama series and Nestle's £3.5m tie-in with Friends on E4.

In April this year, BT Cellnet signed a £4m deal to sponsor the

second series of Big Brother. More recently, Channel 4 has hired Flytxt

to run an SMS text campaign.

A division called 4 Ventures launched in May of this year combining

FilmFour, E4, Channel 4 Interactive, Channel 4 International and

Commercial Development.

Channel 4's top brands supported by advertising in the year to October

2001 were Channel 4 Television with £11,873,361; and E4 with

£1,479,168 according to ACNielsen MMS.

Turnover £716.4m

Operating profits £35.8m

Employees 934

(Year to December 31 2000)

Advertising agencies

The Creative Partnership, WWAV Rapp Collins

Media agency


Adspend (year to Oct 2001)

TV £4118

Press £4.84m

Outdoor £2.67m

Cinema £6.41m

Radio £639,963

Total £14.57m

Source: ACNielsen MMS

UK headquarters

124 Horseferry Road, London


Web sites


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