Channel 4 began transmissions in 1982. The channel is required by
the terms of its licence from the Independent Television Commission to
fulfil a statutory public service programme remit. It operates without
subsidy, is exclusively funded by commercial airtime sales and does not
pay an annual fee to the treasury.
It has three commercial subsidiaries involved in film financing and
distribution; international programme sales and co-financing; and studio
and post-production facilities. Additionally, there are the FilmFour
subscription movie channels and the digital entertainment channel, E4,
which launched in January of this year.
Recent sponsorship deals include Renault's £3m deal to back
various drama series and Nestle's £3.5m tie-in with Friends on E4.
In April this year, BT Cellnet signed a £4m deal to sponsor the
second series of Big Brother. More recently, Channel 4 has hired Flytxt
to run an SMS text campaign.
A division called 4 Ventures launched in May of this year combining
FilmFour, E4, Channel 4 Interactive, Channel 4 International and
Channel 4's top brands supported by advertising in the year to October
2001 were Channel 4 Television with £11,873,361; and E4 with
£1,479,168 according to ACNielsen MMS.
Operating profits £35.8m
(Year to December 31 2000)
The Creative Partnership, WWAV Rapp Collins
Adspend (year to Oct 2001)
Source: ACNielsen MMS
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