Biggest direct marketing and sales promotion agencies

LONDON - Marketing has published its annual ranking of the UK's biggest direct marketing and sales promotion agencies. For a full version of the league tables see the 2 April 2008 edition of Marketing magazine.

Top direct and sales promotion agencies 2007
RankCompanyGross profitTurnover (£)
  (£m) 20072007
Proximity London*n/an/a
1Iris Worldwide29.044
WWAV Rapp Collins*n/an/a
2Gyro International21.337
3Hall Moore CHI21.249.5
4Tangible Group19.849.3
EHS Brann*n/an/a
Publicis Dialog*n/an/a
5Direct Marketing Group15.642.9
6Tullo Marshall Warren15.621.7
Arc Worldwide*n/an/a
7Joshua G214.335.2
Carlson Marketing*n/an/a
10Billington Cartmell1220.2
12RMG Connect10.414
Craik Jones*n/an/a
13TMN Group9.116
14Archibald Ingall Stretton912.4
15Chemistry Communications8.415
16Digital Marketing Group8.413
17Claydon Heeley7.8n/a
21Clark McKay & Walpole6.58
23Partners Andrews Aldridge5.59.8
24Kitcatt Nohr Alexander Shaw5.48.9
25Wax Communicationsn/an/a
37Digital and Direct Comms58.7
29Golley Slater4.27.6
Draft fcb*n/an/a
31Hicklin Slade & Partners4.15.5
32The JJ Group4.17.3
33Positive Thinking 48.1
34Dig For Fire3.67.4
35Communique 3603.26.6
37Response One3.216.1
38Eclipse Marketing3.24.9
41RPM3 Beechwood34
42Watson Phillips Norman2.85.4
Source: Marketing magazine
* Companies Hosue data provided by Willott Kingston Smith
for companies affected by Sarbanes-Oxley Act

Methodology and Sarbanes-Oxley

Information was collated by Marketing by sending an online survey to each agency directly. For agencies affected by the US Sarbanes-Oxley Act, which restricts the amount of information firms are allowed to make public, we have used Companies House data provided by Willott Kingston Smith. These agencies have been placed in the table as a guide to their size, but not ranked.

No data could be found for the following agencies: Harrison Troughton Wunderman, Momentum Worldwide, OgilvyOne and The Communications Agency. Financial data for the year ending 2007 was not available for CDMS, Inferno, TDA and Wax Communications. The latest gross profit data that could be sourced for Tequila was for the year ending 2005, which was £19.2m.


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