What's in a name? Well, quite a lot if you're media agency
MindShare which seems to go out of its way to fill its global network
with media execs boasting famous and funny names.
Conspiracy theorists and X-Files fans may recall that Kennedys, Mulders
and Scullys all feature on MindShare's payroll. This year, gangsta
rappers and department store Santas will be interested to know that the
3500-strong powerhouse has added seven Hos.
The agency has even hired one Winkee Biddle and a Pisit Nuttee. The
company also employs one Peter Pan, who is undoubtedly helpful with
brands such as Mattel, and includes 28 Wangs, two Hongs and two Kongs, a
Serene Thong and a Doungkamon Lertruedeewattanawong. Try running that
through your spell-checker.
MindShare also claims to be the world's only colour-branded media
company, and uses purple with an abandon that would impress The Artist
Once and Again Known as Prince.
In Japan, staff cruise to meetings in a purple Ford. The Netherlands
office is graced with the fragrance of purple tulips. The Aussie outpost
specialises in purple biscuits, while the US offices have been known to
hawk purple popcorn.
Clients seem to be warming to the hue. Kimberly-Clark recently made a
foray into fashion when it presented the firm with purple latex
No doubt they'll be strutting down a catwalk near you in next year's