The shirt has a QR code embedded in the collar, which fans can scan using the camera on their mobile phone. They can then use the code to download free England content and competitions to their handset. The initial prizes will be tickets to an England match and a signed England shirt.
The site will include video footage of Umbro products, such as its SX range.
It will also be used as a platform for a global football survey called 'Have your say', which will invite fans to express their views on issues such as the use of technology in the game. The findings will be published in a report to be presented to football governing body, FIFA.
Both sites have been created by Swamp.