TalkTalk will now operate as an independent entity. The separation of the business form the rest of the Carphone Warehouse business is expected to result in management changes at Carphone Warehouse and TalkTalk.
In recent years TalkTalk, which was launched in February 2003, has acquired a number of broadband companies, such as the AOL broadband, to increase its member base.
Both the Carphone Warehouse and TalkTalk creative accounts are handled by CHI & Partners, while below-the-line is managed by Hall Moore CHI and WDMP. Media planning is managed by CHI & Partners Media.