The company has redesigned the One4all Gift Voucher logo to feature bold colours and speech bubbles. It will reduce the use of its trading name, The Gift Voucher Shop, amid plans that may see its Leisure4all gift voucher phased out.
The redesigned promotional material also emphasises retail partners such as House of Fraser and Woolworths.
A web-based reward points application has also been launched, with airline BMI as its first corporate client. It will be used as part of a staff incentive scheme for cabin crew to drive in-flight sales.