London 2012 hires ex-O2 chief as top marketer

Amanda Jennings London 2012
Amanda Jennings London 2012

LONDON - Amanda Jennings, former head of sponsorship and partnerships at O2, has been appointed as the first head of brand and marketing at London 2012.

As part of her role, Jennings is likely to promote the Games in association with official sponsors, including Adidas and Lloyds TSB.

While at O2, where she worked for seven years, Jennings was part of the team that oversaw its deal to sponsor the England rugby team, the O2 Wireless festival and the rebranding of the Millennium Dome to The O2.

She was made head of sponsorship in 2006 following a number of roles across the O2 Group and O2 UK.

Jennings started her career in advertising, with roles at DDB London as well as several digital agencies.

In 2001, she moved to the then BT Cellnet to launch a start-up called Genie, which subsequently became O2.co.uk.

Jennings went on to work on the rebrand of BT Cellnet as O2 before becoming the head of brand experience at O2 UK.

Jennings will now work with Chime Group, which handles the London 2012 communications account. The group houses sports marketing agency Fast Track, advertising agency VCCP, digital agency VCCP Digital and sales promotions agency BMT.

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer