The Incorporated Society of British Advertisers (ISBA) has hit out
at an Early Day Motion, which is expected to be supported by more than
70 MPs, to ban marketing to under-fives. The motion will be raised today
(Wednesday) by Labour MP Debra Shipley.
In the latest stage of the debate on advertising to children, ISBA
director of public affairs Ian Twinn attacked Shipley's comments as "a
warning that there are still people out there who have unreconstructed
views about the impact of advertising on children and how commercial TV
Shipley made her remarks during a House of Commons Culture Select
Committee on the future of the BBC.
Separately, in a report published last month, the Committee of Public
Accounts said that the Department of Education and Skills should issue
guidance for schools on accepting offers from commercial sponsors if it
is to tackle the growing problem of obesity in England.