MARKETING MIX: Pen portrait - Marc Jones, Butlins

Marc Jones is sales and marketing director at Butlins. He

previously worked for Warner Holidays. His marketing career has also

included positions at Oasis Forest Holiday Villages, TSMS and Central

Independent Television.

This writer chose to place his writing in the centre of the page - and

at the centre is exactly where he places himself.

He has nothing to learn about placement, appropriateness and effect. He

is a creative with a practical sense of application.

His (illegible) signature is more a monogram, but I note his underlining

- a pointer to his enjoyment of status; this man know exactly how to use

status as a weapon, a tool, or something to set aside as a means of

securing approval.

Not given to compromise, he appreciates accuracy and precision His taste

is for clarity rather than adornment.

The 'monogram' signature is not only stylistically simplified, it is

also larger than the rest of the writing. This is a clear indication

that his 'public self' is required to appear/behave rather differently

than his 'private self'. Here we have someone who adores a challenge and

can, and will, rise magnificently to the occasion.

Jo Wilcox, senior product manager at Butlins, says: Half and half.The

analysis seems to imply that Marc is self-centred and uncompromising -

which is certainly not the case. However, I'd have to agree that he is

indeed creative, practical, demands accuracy and loves a challenge.

Diane Simpson, a founder member of the British Institute of

Graphologists, has written three books about handwriting analysis.

She has devised a chart enabling her to analyse 18 key measurements of

handwriting. A member of the Appeal Council of the Psychiatry Research

Trust, Diane is also an acclaimed after-dinner speaker. Her number is

01244 390681, or visit


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