Marketing Mix: We'll call you - BP

It's grim up north, or at least it might be if our trip there is scuppered by fuel shortages. Should we stay home instead?

BP Good morning, BP customer care, how may I help?

Mktg I'm planning to drive up north to Yorkshire this bank holiday weekend and I'm concerned about the fuel shortages.

BP Yes, it's quite a hard one. Some sites have got stocks, but there are a couple that have run out of diesel. It has had to be bought elsewhere, so deliveries are coming through, but it's taken a little longer. If you give us a call toward the end of the week, we'll have a better idea of the situation. It's the last day of the strike today, and it will take a few days for the refinery to get up and running.

Mktg The problem I've got is that I need to book a rental car. Is it better to get a diesel or unleaded?

BP Well, at the moment it's only diesel that has been affected; unleaded hasn't really had too many 'stock outs'. So I'd probably say unleaded to be on the safe side.

Mktg What are the main affected areas? I'm driving from London so I'll need to fill up on the way.

BP It's mainly Scotland but Cumbria was also affected. I haven't heard of problems in Yorkshire if that's the route you're taking, but that's not to say there won't be any.

Mktg Have people started panic buying?

BP They did last week, but it's settled down now.

Mktg Has it affected the price?

BP There are different issues affecting the price, it's not really down to the Grangemouth strike.

Mktg I just don't want to drive to Yorkshire and be stuck.

BP Yes, it's come at an awkward time, but we won't have a clear picture until the refineries are up and running.

Mktg What about gas? I am sure I can rent a car that runs on it.

BP Is that LPG?

Mktg I think so. Does BP stock it?

BP Yes, but not all sites sell it. If you check you can do a route finder and it will show you sites that do stock it. Obviously, there will be competitors, but at least you can check availability.

Mktg That's great, thanks.

BP Thank you, bye.


The call-handler was well-informed and showed no hesitation when answering my queries. Advice was given on the precautions I should take if I was looking to go away for the bank holiday, such as calling back for more up-to-date information nearer my date of travel. She even gave me details of a website where I could find which petrol stations sell LPG (liquefied petroleum gas), even though some of those listed on the site are competitors of BP.

SCORE 9/10.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Mark Zuckerberg lookalike turns to therapy in WeChat ad
Microsoft profits boosted by cloud computing drive
Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps