The winning agency will be tasked with the development of direct marketing collateral for both on and offline channels. In partnership with the Central Office of Information (COI), four undislcosed agencies have been invited to pitch for this brief.
The campaign will build on the ongoing above-the-line marketing strategy which aims to stimulate the interest of potential recruits to teaching, particularly for 'in demand' subjects, including maths and science.
Part of the brief is to target recruits from under-represented groups, such as those with disabilities, minority ethnic groups and male primary school applicants.
The agency will help the TDA achieve its target of recruiting around 40,000 people to Initial Teacher Training each year. The first work is expected to break in October.