Power 100 Marketers of 2008: 51-100

Polly Cochrane, Channel 4
Polly Cochrane, Channel 4

Second half of the power 100.

Key: £ = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur

51. Mike Holliday-Williams, More Th>n

The managing director of the RSA-owned insurance brand has been trying to convince consumers that 'We do more' over the past 12 months, with initiatives such as one month's free car insurance for new customers, and two months in the second year. But there is clearly work to be done: More Th>n was rated as the brand with the third-most negative 'promise gap' in last December's Promise Index, suggesting that consumer experience lags some way behind perceptions of the brand. Holliday-Williams, who joined More Th>n as marketing director in early 2006, has had a steady year, which is reflected in his non-mover status in the list. The former Onetel and WH Smith marketer is a sports nut who lives in exile from his beloved Manchester City in rural West Sussex.

52. Jo Kenrick, B&Q

As the only woman on the B&Q board, marketing and customer proposition director Kenrick has made great strides in feminising the male-dominated DIY arena. As one of the first women to join the RAF, Kenrick is a well-versed risk-taker. With a wealth of experience in retail marketing, having worked at Asda and Woolworths, her biggest challenge may be the slowdown in consumer spending.

53. Elizabeth Fagan, Alliance Boots £ B

Fagan has overseen an injection of glamour into the high-street chemist, which has successfully shed its dowdy image with its 'Here come the girls' ad campaign focusing on its beauty offering. The chain bucked 2007's tough Christmas trading period by posting healthy like-for-like sales in the final quarter. Marketing director Fagan has also focused on targeting the group's 15m Advantage card holders.

54. Richard Reed, Innocent B E

A well-publicised and controversial tie-up with McDonald's has ensured that Innocent's managing director has been kept on his toes this year. The company's co-founder still takes a hands-on role: he was responsible for developing the company's successful Fruitstock festival and has extended its charitable partnerships. Maintaining Innocent's culture and ethical positioning as it continues to grow remains a big challenge.

55. Peter Gandolfi, Nationwide B

Head of brand strategy Gandolfi has continued to create a stir at Nationwide following its decision to appoint MPG to its £20m media planning and buying account, ending its 12-year relationship with Mediaedge:cia, and has rejuvenated its media strategy with a greater focus on digital. Sport remains top of the agenda: Nationwide is an official sponsor of the England, Scotland, Wales and Northern Ireland football teams. Gandolfi has overseen the building society's integrated 'Sponsored by you' campaign promoting its links with the sport.

56. Mike Hoban, Scottish Widows £ i B C

The colourful and outspoken ex-Barclaycard marketer continues to make his mark in his fourth year as customer and brand marketing director. He has started to promote Scottish Widows' sponsorship of London 2012, with two online promotional films and a competition to win a trip to this summer's Olympics in Beijing. Hoban is a former head of customer insight at British Airways and marketing and strategy director at Scottish & Newcastle.

57. Katherine Whitton, British Airways B

The catastrophic launch of Heathrow's Terminal 5 has made marketing an uphill struggle for British Airways. There is no doubt that 2008 is shaping up to be the airline's annus horribilis, following not only the chaos at Heathrow but also intense activity from rival airlines, who have increased their marketing spend in response to it. Marketing director Whitton, who began her career at a UK subsidiary of global financial services firm Transamerica before moving to agency Publicis Financial, has a tough job ahead.

58. Greg Nugent, Eurostar C

Nugent has raised his profile this year, with the opening of the refurbished St Pancras terminal and the promotion of the train operator's green agenda providing the marketing director with plenty to talk about on the conference circuit. Nugent, who started his marketing career at Weetabix in 1998, is not a man afraid of the sound of his own voice. His tenure has brought constant growth in traveller numbers at Eurostar and two record years for revenue.

59. Mark Ovenden, Ford £ B

Ovenden has been busy since his appointment as director of marketing at Ford of Britain in 2006 - marketing initiatives include the recent £45m Ford Focus campaign, which featured musicians playing instruments made from car parts. The activity was a change of direction for the brand, which has increased its investment in digital and featured in a music video - which it funded - for Strictly Come Dancing winner Alesha Dixon. Not surprisingly, Ovenden is a petrolhead and never misses Top Gear.

60. Paul Philpott, Kia

Philpott has moved quickly to make his mark on Kia, which has ambitious expansion plans, since his arrival there last year. The ex-commercial director of Toyota GB remains a big name in the industry and is tasked with building the Kia brand. The managing director has already increased the car manufacturer's budget to £18m and installed an unprecedented seven-year warranty on its cars.

61. Gill Barr, John Lewis B

Behind her quiet, gentle demeanour, Barr is a determined force who is making her mark at John Lewis. Last year she launched the retailer's biggest Christmas ad campaign - its cost of £6.2m was more than triple the brand's spend in the previous year. The firm's marketing function has raised its profile internally and is now represented at board level - a major shift for the retailer, whose marketing department is only four years old. Given John Lewis' major expansion plans - to grow the estate by more than half over the next few years - Barr will need all the boardroom clout she can muster. Her 15-year marketing career includes a six-year stint at Woolworths and senior positions at Superdrug and Athena; she is also a former consultant at KPMG.

62. Paul Dickinson, Virgin Atlantic B

British Airways' loss was Virgin Atlantic's gain when Terminal 5 finally opened at Heathrow. Virgin revelled in the ensuing chaos, claiming that about 300 BA business-class passengers, holding tickets worth £1m in all, transferred their bookings to it in the first three days of T5's operation. BA's misfortunes aside, Dickinson, who has been at Virgin Atlantic since 2001, has turned his attention to its global advertising strategy, which could lead to an overhaul of its worldwide agency arrangements. Previously responsible for sales and customer insight, Dickinson was promoted to his current role as director of sales and marketing following the departure of then-marketing director, Alison Copus in 2006. Prior to joining Virgin Atlantic, Dickinson was RAC's consumer division sales and marketing director.

63. Libby Chambers, Barclaycard £ B

Chambers enters the Power 100 after a year during which she displayed true innovation with the launch of a combined credit card and Oyster travelcard. While a surge in international business took 2007 pre-tax profits up by 18% year on year, to £540m, the UK is an area where Barclaycard could do better. It clearly has faith in its chief marketing officer, however, giving Chambers sole responsibility for direct marketing, brand management, advertising, customer insight, NPD and innovation. The one-time Harvard Business Review writer has previously held roles at Bank of America and Reader's Digest.

64. Martin Pugh, Camelot £ B

It was always going to be a challenge not to languish in the shadow of Dianne Thompson, but Pugh has succeeded. By the end of last year he was awarded a seat on the board, with extra responsibility for new game development and scratchcards, in preparation for the start of Camelot's third term as operator of the National Lottery. From next year it will seek to further cement its games and good causes in the nation's collective consciousness.

65. Dawn Paine, Nintendo £ B

Paine has played a big part in Nintendo's recent success by attracting 'non-gamers' to its handheld DS and family-friendly Wii console. However, the marketing director will need to be on her guard as rivals attempt to steal back market share. Microsoft and Sony, which own the Xbox and PlayStation brands respectively, have cottoned on to Nintendo's strategy and successfully marketed games with wide appeal, such as recent bestseller Guitar Hero.

66. Simon Carter, Thomas Cook Group

Last year brought major changes to the travel market as Europe's biggest tour operators in Europe merged to form two companies. Carter was one of few senior figures to come out on top. Since his appointment as executive director of marketing at Thomas Cook Group, he has been driving the company forward under the new management structure formed by last June's merger with MyTravel. On Boxing Day, the brand launched its most high-profile and innovative ad campaign to date, lobbying the government for an extra British bank holiday, gathering more than 500,000 signatures.

67. Mikah Martin-Cruz, Sony

Since joining Sony in 2006, Martin-Cruz has been busily making his mark at the company. His role as general manager, central marketing at Sony Consumer Electronics UK includes responsibility for all Sony UK's consumer electronics marketing across brands including Bravia, Cyber-shot and VAIO. He has also overseen the 'Play-Doh Bunnies' and 'Foam' ads. Martin-Cruz says his strategy is about encouraging consumers to view Sony as an entertainment company rather than a hardware manufacturer. In addition to brand marketing, Martin-Cruz is responsible for Sony's association with FIFA and the UEFA Champions League.

68. Tristia Clarke, Carphone Warehouse

If 2007 was a good year for Carphone Warehouse's group marketing director, 2008 could be better still, prompting her debut in our hall of fame. The arrival of US consumer electronics chain Best Buy, which has spent £1.1bn on a 50% stake in its retail business, has given a major boost to CPW's bid to become a high-street electronics retailer. Best known for brokering the now spun-off TalkTalk's sponsorship of ITV's The X Factor, Clarke has been widely tipped to take the top marketing role at the new operation, making her potentially one of the most powerful marketers on the high street. With other electronic retailers showing signs of malaise, she is well-placed to firmly pin CPW on the British retail map.

69. Polly Cochrane, Channel 4 B

Embroiled in the premium-rate voting scandal that rocked the TV industry in the latter half of 2007, Channel 4 will not look back on the past 12 months with any great fondness. Nonetheless its likeable and loyal, but surprisingly low-key, marketing director celebrated her 10th year at the broadcaster with a scattering of achievements - albeit with a plethora of challenges in her in-tray. Among the successes was the launch campaign for Skins, a programme that proved to be a hit with its target youth audience. Looking ahead, Cochrane will be faced with the prospect of trying to market the channel's public-service credentials without losing audience share. Fortunately, she has the support of chief executive Andy Duncan who, it is to be hoped, will not let the red pen linger over the broadcaster's marketing budget during any future cost-cutting exercise.

70. Richard Hudson, BMW B

Richard Hudson has risen quickly through the ranks at BMW and this year became the car manufacturer's UK marketing director. With a background in direct marketing (he previously worked for EHS Brann), Hudson has shown that he is capable of looking at the discipline in a different way. He was behind the 'Efficient Dynamics' campaign, which focuses on the innovative ways in which BMW is cutting fuel consumption and emission levels without reducing driving pleasure. The work was originally developed for the UK, but is already attracting international attention; BMW is likely to run it in other markets. He has also driven many of BMW's programmes to understand, attract and engage with customer groups beyond the brand's heartland.

71. Rod McLeod, Volkswagen

It has been a busy year for the head of marketing at Volkswagen UK. McLeod has courted controversy with an ad campaign in which a Jack Russell dog sang the Spencer Davis Group classic I'm a Man while travelling in a Volkswagen, but trembled and cowered when outside the car. The ad sparked more than 500 complaints to the ASA, but was a hit on YouTube. Sales successes include the VW Polo BlueMotion model, which sold out in record time.

72. Tim Ryan, Setanta B

This year Setanta has challenged Sky's once unshakeable hold on the pay-TV market and begun to punch well above its weight. Fiercely intelligent and driven, it is clear that Ryan is enjoying the freedom of his role as the broadcaster's GB marketing director. He previously worked as brand marketing director at AOL, where he delivered the award-winning 'Discuss' campaign, and at Orange as head of brand strategy. He is clearly a marketer to watch.

73. Christian Cull, Sky B £

In terms of culture, comparing Waitrose to Sky is like comparing apples to pears, so Cull must have found the transition from Bracknell to Isleworth a challenging one. Although a similarly successful company, Sky is not known for its warm and cosy image and is ruthless in its treatment of those who fail to deliver. Fortunately, Cull seems to have made the transition successfully. Known for his enthusiasm and charm, the former accountancy post-grad, trade journalist and PR man joined Sky in the newly created role of director of customer communications, with responsibility spanning publications, promotions and consumer PR.

74. Helen Stevenson, Yell

Since taking up her position as chief marketing officer in November 2006, Stevenson has driven a highly visible sponsorship strategy. She joined the directory-services brand from Lloyds TSB Group, where she was director of group marketing. Stevenson began her career at Mars Confectionery where she worked for 20 years in a variety of roles, becoming first UK and then European marketing director.

75. Will Harris, Nokia

The former O2 and Conservative Party marketer makes a return to the Power 100 following his appointment as Nokia marketing director, reporting directly to UK managing director Simon Ainslie. With a media budget of £27m in the UK, Harris is responsible for overseeing brand strategy and product promotion for the world's biggest mobile phone manufacturer. He has already overseen a shift in Nokia's marketing strategy to focus on its range of GPS-enabled handsets in an attempt to differentiate it from rivals including Motorola, Samsung and LG. He has also taken steps to boost the brand's move into content with the launch of its advertiser-funded Channel 4 music-based series The Nokia Green Room. Prior to joining Nokia, Harris worked at ad agency The Bank following his departure from the Conservative Party central office in 2004 after just nine months.

76. Helen Buck, Sainsbury's B

Buck makes a well-earned appearance in the Power 100 thanks to her strong hand in Sainsbury's phenomenal recovery. Earlier this year she brought Jamie Oliver, the supermarket's maverick ad frontman, back into line after he joined other celebrity chefs to highlight the poor living standards of battery-farmed chickens. Buck is described by her colleagues and associates as a 'passionate foodie', which no doubt contributes to her success in the sector. The director of brand communications has a solid grounding in retail marketing: after eight years at management consultancy McKinsey, she took her first marketing role at Safeway in 1996, followed by stints at Woolworths and Marks & Spencer, where she first worked with her current boss, Justin King.

77. David Rennie, Nestle

To say that Rennie has a low profile would be an understatement: he seemingly rose without trace to the marketing director's job at Nestle. Nonetheless, this year Rennie has been busy with the £9m launch of Kinder Bueno-style product Kit Kat Senses, for which Girls Aloud were hired to star in an ad campaign. Similarly, Nestle jumped on the green bandwagon with its membership of a sustainable cocoa-sourcing project that aims to launch a consumer-facing certification scheme. The Good Inside Cocoa Programme is seeking to create a credible certification system for mainstream cocoa production that will inform consumers that sustainable and responsible methods have been used.

78. Simon Pestridge, Nike £ B

For a true sports fanatic there are few more exciting brands to work for than Nike. This probably goes a long way toward explaining why Nike's UK marketing director has worked at the sports apparel and lifestyle brand for more than 13 years. Pestridge worked as brand director for the Asia-Pacific region and as marketing director of Nike Australia before arriving here in summer 2006. Under Pestridge, Nike has made great strides online, with a viral campaign starring Manchester United player Cristiano Ronaldo racing a Bugatti sports car particularly catching the eye.

79. Ian Armstrong, Honda B

Motorcycle-mad Ian Armstrong is responsible for ensuring the consistency of brand communications as manager - customer communications at Honda, while marketing chief Tom Gardner focuses on delivering the company's commercial objectives. Despite not holding the top spot, Armstrong has been highly influential in Honda's marketing strategy since the departure of Simon Thompson, who left last March to join Motorola. Thompson's successor, Jeff Dodds, departed soon after to join Callaway Golf, leaving Armstong holding the reins.

80. Tim Williamson, TUI Travel

Williamson won the battle for the top job of product and marketing director, after last September's merger of TUI and First Choice, beating Andrew Rayner, who subsequently left the company, into second position. Williamson is now heading the marketing arm of the world's biggest tourism group, where he has put a top team in place and begun to streamline operations. Having spent much of his childhood in South Africa, Williamson is an outdoor person and natural adventurer, a perfect combination for a travel marketer. Starting his career as a branch manager with wine merchant Oddbins, he caught the travel bug on a year-long career break. In 1996 he joined travel shop Skibound, which was later acquired by First Choice, where he rose through the ranks to become marketing director.

81. Andreas Hilger, InBev B

The recently appointed UK marketing director at InBev moved across from the same role in Germany in February. Hilger has his work cut out, with sales of the company's popular beer brand Stella Artois in decline, despite its leadership of the premium market. The brand has been delisted by more than 200 Young's pubs because the brewer claims that the beer, which has acquired the tag 'wife beater' because of its association with lager louts, had lost its premium status. In his native Germany, Hilger was credited with sending the country's leading premium beer brand, Beck's, to new heights, with significant growth and the launch of brand innovations including Beck's Gold and Beck's Green Lemon. This will stand him in good stead for the continued push of the nascent Beck's Vier brand in the UK.

82. Vicki Kipling, Anheuser-Busch B

Despite her low profile, the adventurous Kipling has made her mark on the Budweiser brand - not least via its latest campaign, which ditches the frat-boy humour typified by the 'Wassup' ads of old in favour of its 'true dedication' positioning. She is a company woman - naturally she claims Budweiser is her tipple of choice - who is in her sixth year there. The marketing director previously held positions at ICI Paints, Black & Decker and St Ivel.

83. Mark Bainbridge, British Army B

In the light of the unpopular Iraq invasion, Bainbridge's job seems unenviable. Research shows that 27% of the Army's adspend goes into counteracting the effects of negative media coverage - so with the task of enlisting 23,000 recruits a year, Bainbridge has the odds stacked against him. However, the British Army's marketing and communications director is hitting his targets in terms of enquiries, and over the past year he has engaged youngsters via innovative marketing methods that make the most of the opportunities offered by digital. Under Bainbridge's guidance, the Army moved into social networking with the launch of a dedicated website as part of an integrated campaign.

84. Richard Hughes, Vauxhall B

Hughes has brought tremendous levels of innovation to the motoring brand, and therefore makes his inaugural appearance in the Power 100. These include plans for the launch of a Corsa-branded music festival and a greater focus on digital marketing. The group marketing manager has also moved into branded content and the car marque has signed a deal with ITV to fully fund two 60-minute programmes based on a search for new motor-racing talent in the UK.

85. James Boulton, HSBC

The marketing director of the 'world's local bank' is a low-profile player, which is reflected in his modest ranking in our power parade. He joined HSBC in 2005 from rival HBOS, where he was head of customer and brand strategy, and much of his time has been devoted to the bank's CSR positioning. He is particularly proud of the fact that HSBC was the first 'carbon-neutral bank'. Boulton joined Halifax in 2002 as head of marketing communications, prior to its merger with Bank of Scotland to create HBOS. Pub trivia fact: James Boulton's brother is Sky News political editor and perennial politician-botherer Adam Boulton.

86. Stephanie Vidal, Apple B

This year has seen the glamorous Vidal take a more hands-on approach to Apple's UK marketing arrangements as the brand continues to run the bulk of its European marketing activity out of its Paris headquarters. She co-ordinates its advertising as European marketing manager.

87. Robin Auld, Domino's Pizza

The energetic Auld has overseen an impressive increase in sales at the takeaway pizza chain, which experienced a 23% sales hike in 2007. The sales and marketing director is certainly dedicated to his job - every single franchisee has his mobile phone number. Since joining the pizza brand in 2004, Auld is credited with having had a 'massive impact' on the company's marketing campaigns, and has been rewarded with a place on the board. He was behind the company's move online, and in November last year Domino's took £1m of online orders in a single week. The group has also boosted its profile with the sponsorship of ITV1's Britain's Got Talent.

88. Pippa Dunn, Orange

As director of pay-as-you-go at Orange, Dunn, a relatively obscure figure within the telecoms sector, is responsible for two-thirds of the mobile operator's customer base. Dunn has spent five years rising through the ranks at the firm, and previously held the role of brand marketing director. Until recently, the former NTL and Coca-Cola marketer was overseeing both roles, but the latter has since been filled by Justin Billingsley, who was poached from Nokia in July last year.

89. Simon Eyles, McCain Foods

The McCain Foods marketing director has been on a mission this year to prove that, contrary to popular belief, chips are healthy. It is a message that is resonating with consumers; McCain has attained its highest share of the frozen chips market this year, and more than two-thirds of households buy its products. Eyles, who refers to himself as 'spud man', undertook a £7m rebrand of McCain's Home Fries range this year under the tagline 'Chips as chips should be'. He has pledged not to cut marketing spend in 2008 despite rising potato prices.

90. Simon Thompson, Lastminute.com C

Thompson remains a name in the industry despite swapping Motorola for Lastminute.com, where he has a smaller marketing budget to play with. The former Honda marketing head joined the UK's most famous internet business last March with a sterling pedigree: during his short stint as Motorola's regional marketing director for Europe, he overhauled its marketing strategy. Thompson, who has a reputation for quick decision-making and is well-known for being challenging to work with, has yet to make his mark as chief marketing officer at Lastminute.com, but considering his glittering career history we can no doubt expect big things this year.

91. Dave Jeppeson, Barclays NEW

While Barclays' retail marketing director does not have the profile of his predecessor, Jim Hytner, he is well-respected within the industry, and therefore worthy of inclusion here. Jeppeson took on the role in December 2007 after Barclays split it in two, with Richard French taking over responsibility for business marketing, in the role of commercial marketing director.

92. Andria Vidler, Bauer Consumer Media NEW

Vidler's year so far has been a good one. Recently appointed as chief marketing officer at Bauer Consumer Media, moving from her position of managing director at Bauer-owned Magic 105.4, she has taken charge of marketing across all of the company's magazine, radio, online, mobile and TV brands. Vidler joined Emap, which last year sold its magazine and radio divisions to Bauer, in 2005 and later earned a reputation for leading a hard-working team that reinvigorated Magic. The brand broke through the 2m listener barrier for the first time last year, and became London's number-one commercial radio station.

93. Michael Bedingfield, VisitBritain NEW

Travel industry veteran Bedingfield has had a rough ride since he was promoted to marketing director of tourism agency VisitBritain last year, following its consolidation with domestic arm EnjoyEngland, where he held the same role. First there was a series of redundancies, and then the government announced it was cutting the agency's funding by 18% over the next three years. Despite this, Bedingfield has been busy developing a marketing strategy to maximise UK tourism opportunities and create a legacy from the 2012 Olympic Games in London.

94. Simon Stewart, Britvic B NEW

As Andrew Marsden's successor, Stewart has big shoes to fill following his appointment earlier in the year as marketing director. Despite being unknown within the wider industry, there is no doubt that Stewart is qualified for the role - he has more than 18 years' experience in the FMCG sector, including stints at Coca-Cola and Diageo, where he ultimately became the vice-president of marketing for the Smirnoff brand. The media-shy Australian, who joined Britvic in February from Emap, where he was chief marketing officer responsible for the company's £20m adspend, is now in charge of some of the biggest drinks brands in the UK, including Pepsi and Robinsons.

95. Jonathan Hill, Football Association B i NEW

The England football team's failure to qualify for Euro 2008 was an undoubted blow for The Football Association. However thanks to the robust sponsorship structure developed by its group commercial director, coupled with the continued global appeal of the English national team, the game's governing body in the UK will weather the storm. Hill has added supplier deals with Marks & Spencer and Lucozade to the FA's already impressive portfolio of brand partners over the past year, and welcomed Nike's acquisition of England's kit supplier, Umbro. Last year Hill, who still enjoys a kick-around with his local team, also successfully negotiated record domestic and international broadcast deals for England football matches.

96. Bruno Gruwez, Pepsi Beverages B NEW

Gruwez is about to unveil a fresh strategy in Pepsi's bid to become the number-one cola brand. Pepsi Raw, a project he has been developing since he took up his role as marketing director, UK beverages, in 2006, is claimed to be the first 'natural' cola. With no respite, Gruwez will also be devising a fresh campaign for Pepsi Max, which will be followed by the launches of further variants of 7-Up. He previously spent 10 years at Tropicana, where he rose to European director, before the brand was acquired by PepsiCo.

97. Niall O'Keefe, PC World £ NEW

O'Keefe makes his debut in this year's Power 100 following his appointment last July as the big-spending computer and technology retailer's marketing director. Although his background is in marketing cigarettes and alcohol, the likeable and down-to-earth O'Keefe has already made his mark on the company by demonstrating a clear vision of how the DSGi-owned business should face up to the challenge of maintaining growth. His strategy is to focus on those consumers who are not traditionally targeted by the company as PC penetration levels off. O'Keefe is also in the early stages of transforming PC World's image from an out-of-town, 'pile 'em high, sell 'em cheap' warehouse into a 'technology destination'.

98. Lennard Hoornik, Sony Ericsson £ B NEW

Sony Ericsson's global head of marketing stepped up to the role in March following the departure of Dee Dutta, who left the company after almost six years. Hoornick, who was previously corporate vice-president and head of Asia-Pacific marketing at the telecoms brand, faces a tough challenge: sales of Sony Ericsson's mid- to high-end handsets are slowing across Europe.

99. Simon Lloyd, 118 118 £ B NEW

Since joining as commercial director from Nokia in April last year, Lloyd has been charged with keeping the moustache-fronted directory-enquiries brand fresh and developing it into a multimedia information provider. Developments over the past year have included classified ad sales business 118 118/Media, plus marketing the brand as an instant information service.

100. Mark Zuckerberg, Facebook E NEW

The Harvard dropout who set up social networking phenomenon Facebook with his room-mates is now worth an estimated $1.5bn. He famously launched the site from his dorm room in February 2004, with more than two-thirds of his university's students signing up within the first two weeks. The site has become ubiquitous. It has also sought to boost ad revenues. However, when ads were served next to racist content, the site was forced to apologise to advertisers. How Facebook deals with growing concerns over privacy and low click-through rates will determine whether Zuckerberg's worth has been overestimated.

Marketing's Power 100: 1-50

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