Media choice:

I didn't know what to expect when I sat down to watch I have a three-year-old daughter who only watches Fifi and the Flowertots, Dora the Explorer and CBeebies, so my knowledge of TV for slightly older kids with real people in it is somewhat limited.

It was, however, an opportunity to look into the future. Would this become one of my daughter's favourite shows in a year or so?

It didn't start well. My daughter pronounced the show 'boring' on sight of the DVD, but within 30 minutes we were both won over - it is very entertaining. The 'show within a show' concept of two friends who accidentally become web stars overnight, and the story of their daily lives at school and home, is great and allows the different platforms to work together. The show itself is a brightly coloured, energetic romp, the script is witty and packed with jokes for all ages and there are uncomplicated characters. Even my daughter was gripped by the singing and the theme that girls are cleverer than boys.

I was interested enough to also have a nose at the website, where kids are able to get involved by uploading videos and posting comments - potentially a great brand extension, though it still looked like it had some way to go. I can see a great future for Carly and her friends. I'd definitely watch another episode - CBeebies permitting, of course.

Media owner: Nickelodeon.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers