Careers: Brand manager of the week - Annalee Combis, Brand manager, Betty Crocker, General Mills UK

- Describe yourself in three words.

Friendly, driven, loyal.

- What would you be if you weren't a brand manager?

A professional tennis player. Why let a complete and utter lack of talent get in the way?

- What advice would you give someone starting their marketing career today?

Keep the consumer at the heart of everything you do, be passionate, and have fun. If you're having fun, you'll be doing your best work.

- If you weren't you, who would you be?

Audrey Hepburn - she was funny, stylish and elegant, and had some gorgeous leading men during her film career.

- What makes you angry?

I get footpath rage with people who walk really slowly on a busy path.

- Which of the Mr Men would you be?

Mr Silly. Enough said.

- What is your media diet?

The Times online, The Independent, and London Lite and Metro, which keep me amused travelling to and from work. Oh, and I really love any celebrity gossip.

- What's the craziest agency pitch you've ever sat through?

An agency once pitched a promotional concept of 'Win $10,000 or a lifetime supply of goats'. They apologised that they had been unsuccessful in their attempts to bring live goats along for the pitch.

- Do you speak any other languages?

Broken Greek, and I'm currently learning French.

- If you could get tickets to any event, what would it be?

Any tennis grand slam. Sensing a theme here?

- What's your favourite holiday destination?

Kythera, a small island in Greece. Beautiful beaches, delicious food, and it's great in summer. Oh and I love Paris.

- What can't you live without?

I'm slightly obsessed with the television show NCIS, and I have an addiction to frappes and frappucinos.

- If you were given three wishes, what would you wish for?

An apartment in every major capital of the world; health and happiness for my family and friends; and three more wishes.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer