The ads will be used by local authorities to outline that, from 1 October, anyone selling or renting a domestic or business building will need to have an energy efficiency ‘check-up'.
Created by advertising agency DLKW, the ads feature a house going to see a doctor for an energy efficiency test. The doctor then asks the house to step on the treadmill so its ‘health' can be assessed.
It is then explained that properties will be given an efficiency from ‘A' to ‘G', with ‘A' the most efficient. The campaign is part of wider Government efforts to reduce CO2 emissions.
The COI has hired Rise Communications to handle media for the campaign. It also recently hired EHS Brann to handle the direct activity for its £75m anti-obesity drive, following a four-way pitch against Tullo Marshall Warren, Craik Jones Watson Mitchell Voelkel and Partners Andrews Aldridge.