News International confirms CMO search as part of management reshuffle

LONDON - News International has announced that it is to appoint a chief marketing officer across its group amid a number of other management reshuffles, as reported in Marketing last week.

The chief marketer is expected to sit on the News International board and will work above Roland Agambar, who currently heads marketing for The Sun and News of the World, and Katie Vanneck, who runs marketing for The Times and Sunday Times.

In other changes, the group has appointed Clive Milner as its chief operating officer and Paul Hayes as it commercial managing director. Both currently occupy other senior positions within the group: Milner is the group's managing director and Hayes is the managing director of Times International. Mike Anderson will become managing director of digital and development with responsibility for all digital functions across News International.

The changes follow mounting speculation about reshuffles at News International, which is working with Boston Consulting Group to review its overall structures. These are the first major moves to streamline operations to be brought in by James Murdoch, who has been in charge of News International since December as the chief executive of parent company News Corporation for Europe and Asia

He said: 'These appointments will streamline and strengthen our management team and bring us closer to our readers and advertisers, creating greater benefits for both. The new management structure is an essential first step in delivering the changes required to further develop our market leading titles and set the pace for the industry.'

Murdoch is also expected to significantly boost the marketing budget across the media group, which is currently estimated at £28m.

Today the group publicly declared its plan to stick with its evening freesheet thelondonpaper, countering speculation that it was considering scrapping it following its announcement last week that it is shutting down its loss-making News Magazines unit.

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