FT's fee-based social networking site attracts first sponsors

LONDON - Financial Times has unveiled two sponsors for its executive-networking site, which was launched by the newspaper's conferences arm in February.

The FT said today that Alegro Capital and Analysis Mason are the first sponsors for its Telecoms, Media and Technology Executive Membership Forum. Organisers say senior executives have joined the forum from Orange, Facebook, Nokia, BBC, ITV, Microsoft, MTV, AOL, Yahoo!, NBC Universal and Mozilla.

Its sponsors are provided with the opportunity to engage with the executives through promotional material and a presence at members-only networking events.

Alegro Capital is a pan-European corporate finance and M&A advisory firm active in the telecoms, media and technology industries. Analysis Mason is a leading adviser in those industries.

Members of the forum benefit from a range of services including an exclusive online and offline networking community, complimentary passes for any event from the FT's exclusive global conferences and events portfolio, access to exclusive content from FT Conferences and a 12-month premium subscription to FT.com

Jayne Van Hoen, global head of conferences at the FT, said: ‘The forum provides a secure and dynamic environment to interact, share knowledge and discuss key issues facing fellow members and the technology industry as a whole. As sponsoring partners, Alegro Capital and Analysis Mason have an effective and measurable way to engage with the business elite within the secure and neutral setting that the Financial Times provides.'

A 12-month standard membership fee to the forum, for senior executives working in the digital, new media, mobile and telecoms sectors, is £1700 plus VAT.



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