The broadcaster has billed Banged Up as a 'bold social experiment'. The series will feature 10 teenagers who have displayed criminal tendencies. They will be lectured by former criminals on the need to reform, locked up for a time in a former prison in Scarborough and then put in front of a parole board led by former home secretary David Blunkett.
Teenagers will be filmed as they try to rehabilitate themselves; the series will also include accounts and testimonies from ex-criminals.
The supporting advertising campaign has been created by Grey London. It comprises 48-sheet roadside and Underground posters, Tube carriage panels and a nationwide press campaign in daily and weekly titles, which breaks at the end of this week.
The work, which highlights the potential that prison has to change lives for the better, uses the straplines 'Prison changes a man - what will it do to 10 teenagers?' and 'Giving 10 teenagers a future by taking away their freedom'.
The return of sporting game show Superstars will be backed by a campaign created by Five's outgoing ad agency VCCP; the programme will be sponsored by sports-nutrition supplier MuscleMax.
Five will run an integrated push to promote the programme, which starts on 11 July. Ads use the line 'The vest is back' on an image of a blue vest, reminiscent of the outfits worn in the original incarnation of the series, which ran in the 70s and 80s.
The push comprises press ads, railway station takeovers at London's Paddington and Charing Cross, an online microsite and web banners.