Media choice: Total Politics

Total Politics is billed as a must-read political magazine.

One can't fault the pedigree of the team behind it - it's the brainchild of political blogger and author Iain Dale - but I have to question whether we really need another political title. We are apparently growing more disaffected with, and less interested in, politics by the day, and this is where my criticism of the magazine comes in.

Is it a trade mag? After all, it is circulated to all 25,000 elected politicians. Is it a business magazine? The most influential opinion-formers will be recipients, too. Or is it a consumer title? The magazine's launch press release talks of pitching it against newsstand rivals such as The Spectator.

It would be a shame if Total Politics' only audience really is politicians, as it is rather a good read. From its exclusive interview with Gordon Brown to a more light-hearted piece on how to dress to impress, Total Politics is more than a 'trade title for politicians'.

While an understanding of how to build coalitions may not be everyone's idea of a must-read, this is a grown-up magazine, an interesting insight into the world of politics, as well as the world in general, for anyone a bit bored of the world of celebrity who wants a magazine with more words than pictures. It also has a pretty good website, which is worth a visit.

Publisher: Biteback Media.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message