Media choice: Total Politics

Total Politics is billed as a must-read political magazine.

One can't fault the pedigree of the team behind it - it's the brainchild of political blogger and author Iain Dale - but I have to question whether we really need another political title. We are apparently growing more disaffected with, and less interested in, politics by the day, and this is where my criticism of the magazine comes in.

Is it a trade mag? After all, it is circulated to all 25,000 elected politicians. Is it a business magazine? The most influential opinion-formers will be recipients, too. Or is it a consumer title? The magazine's launch press release talks of pitching it against newsstand rivals such as The Spectator.

It would be a shame if Total Politics' only audience really is politicians, as it is rather a good read. From its exclusive interview with Gordon Brown to a more light-hearted piece on how to dress to impress, Total Politics is more than a 'trade title for politicians'.

While an understanding of how to build coalitions may not be everyone's idea of a must-read, this is a grown-up magazine, an interesting insight into the world of politics, as well as the world in general, for anyone a bit bored of the world of celebrity who wants a magazine with more words than pictures. It also has a pretty good website, which is worth a visit.

Publisher: Biteback Media.


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