CHRIS DRY, MANAGING DIRECTOR, 141 WORLDWIDE/LONDON.
MAYBE. It depends what the offer is on. For high-ticket cupboard stock, such as dishwasher tablets, clearly the answer is no, as they represent a genuine deal. But many BOGOFs mean using twice as much of a product in the same week, which may encourage an unhealthy lifestyle.
A bigger issue is that BOGOFs can encourage waste. The Daily Telegraph recently reported that the UK wastes 6.7m tonnes of food a year at a cost of £8bn - a third of what we buy.
One solution might be for supermarkets to have 'BOGOF bins' where people could put extra goods they get for 'free' for redistribution to charities. Everyone must take responsibility. BOGOFs wouldn't happen if consumers didn't take them up.
JOSH BAYLY, SENIOR CAMPAIGNS OFFICER, BRITISH HEART FOUNDATION
YES. BOGOFs influence food choices for good and bad, making fruit and veg more affordable, but also making HFSS products more enticing. Responsible supermarkets should focus on positively influencing customers.
Beyond BOGOFs, actions to limit marketing's contribution to rising obesity rates is needed, including regulation of junk-food advertising.
BHF's primary concern is children's diets. HFSS food marketing that targets children is too prevalent, and while we must all increase our efforts to deliver positive messages about diet, there is still an onus on the government to stop this bombardment of children.
- Andrew Nebel, commercial director, Barnardos
Yes. If restrictions on advertising to children continue to force brands away from presenting quality-based messages, they will understandably default to other elements of the marketing mix, such as pricing.
This will result in consumers being presented with attractive price-based incentives to buy less healthy products, particularly among C2/DE families with children, which the rising cost of living is hitting hardest.
BOGOF deals are not inappropriate. It is their emergence as one of the few marketing tools still available for certain products that has the potential to create an adverse effect, distorting consumer behaviour away from quality-based purchase decisions.
SCOTT KNOX, MANAGING DIRECTOR, MARKETING COMMUNICATION CONSULTANTS ASSOCIATION
NO. The obesity and binge-drinking crises have been around far longer than the BOGOF, which has been a key sales-promotion technique for decades.
The problem is not the deals, but people's changing attitudes to food, drink and lifestyles. We are not buying and consuming more, but are spending more time sat in front of our TVs, computers and games consoles.
If the government wishes to go down the route of legislating against promotional offers such as BOGOFs, all they are going to do is hit poorer families in the pocket by damaging their ability to bulk purchase. What they are not going to affect is obesity and binge drinking.