Careers: Brand manager of the week - Zoe Diver, Brand marketing and communications manager, Paramount Comedy

- What would you be if you weren't a brand manager? A crocodile farmer.

- What advice would you give someone starting their marketing career today? Know and love your brand.

- If you weren't you, who would you be? Margot Fonteyn (circa 1962).

- What is your media diet? Simon Bates on Classic FM, Two and a Half Men, BBC iPlayer, thelondonpaper, Wikipedia, Holy Moly, Chortle Media Guardian and biographies.

- What makes you angry? Animal cruelty, Big Brother, youth violence and Primark.

- Who is your dream boss? Chris Hancox at Paramount Comedy; the man is a marketing genius (lucky me).

- What star sign are you? Scorpio. Scorpions have stings in their tails and I am utterly foul in the morning, so I suppose I'm spot on.

- If you could get tickets to any event, what would it be? Watching Torvill and Dean skate the original Bolero at the 1984 Winter Olympics.

- What's your favourite holiday destination? Vietnam.

- What is the best freebie you have had? Going to the EMA awards in Barcelona.

- When was your finest hour? Playing the Little Match Girl in a production of The Happy Prince in 1986.

- What can't you live without? A smoked salmon bagel; I have one every morning from Bagel Mania. Despite this, they never remember me.

- You are on a desert island with one person from the marketing industry. Who is it? My sister, Becky Diver, vice-president of marketing, BBC Worldwide Channels. She is the clever one.

- What is your favourite campaign or slogan? Birdseye Potato Waffles - 'Grill 'em, bake 'em, fry 'em, eat 'em, Birds Eye Potato Waffles, they're waffley versatile'.

- If you had three wishes, what would you wish for? Health, wealth and some additional wealth.

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