Careers: Brand manager of the week - Zoe Diver, Brand marketing and communications manager, Paramount Comedy

- What would you be if you weren't a brand manager? A crocodile farmer.

- What advice would you give someone starting their marketing career today? Know and love your brand.

- If you weren't you, who would you be? Margot Fonteyn (circa 1962).

- What is your media diet? Simon Bates on Classic FM, Two and a Half Men, BBC iPlayer, thelondonpaper, Wikipedia, Holy Moly, Chortle Media Guardian and biographies.

- What makes you angry? Animal cruelty, Big Brother, youth violence and Primark.

- Who is your dream boss? Chris Hancox at Paramount Comedy; the man is a marketing genius (lucky me).

- What star sign are you? Scorpio. Scorpions have stings in their tails and I am utterly foul in the morning, so I suppose I'm spot on.

- If you could get tickets to any event, what would it be? Watching Torvill and Dean skate the original Bolero at the 1984 Winter Olympics.

- What's your favourite holiday destination? Vietnam.

- What is the best freebie you have had? Going to the EMA awards in Barcelona.

- When was your finest hour? Playing the Little Match Girl in a production of The Happy Prince in 1986.

- What can't you live without? A smoked salmon bagel; I have one every morning from Bagel Mania. Despite this, they never remember me.

- You are on a desert island with one person from the marketing industry. Who is it? My sister, Becky Diver, vice-president of marketing, BBC Worldwide Channels. She is the clever one.

- What is your favourite campaign or slogan? Birdseye Potato Waffles - 'Grill 'em, bake 'em, fry 'em, eat 'em, Birds Eye Potato Waffles, they're waffley versatile'.

- If you had three wishes, what would you wish for? Health, wealth and some additional wealth.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer