Baran to lead merged C4 sales division

LONDON - Channel 4 is merging 4DS, its digital sales house for third parties, with its online sales team to create a single division led by head of new media advertising Errol Baran.

Revolution can exclusively reveal that the new division will act as a one-stop-shop for advertisers looking to buy inventory across Channel 4's portfolio of websites, as well as a network of more than 40 third party sites including BT, Thomas Cook and FilmOn.

The creation of the integrated digital division marks a significant step change for Channel 4, which is pushing to increase the amount of revenue it generates from online advertising.

The initiative will be led by Baran, who will step up from his role as head of new media advertising. He will assume overall responsibility for digital sales at Channel 4 across own-branded websites, 4oD and third party sites within the network.

Channel 4 declined to comment on its plans for the new division, but the broadcaster's sales director Andy Barnes is believed to have called a meeting on Friday to outline the project to staff.

The move has already seen Matt Gower step down from his role as head of 4DS in order to start-up his own sales venture. Gower joined Channel 4 in January 2007 to launch the digital sales agency with a brief to attract third party clients. 




Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage