Reveal backs revamp with TV ad campaign

LONDON - National Magazine Company is overhauling its weekly title, Reveal, and will support the relaunch with a national TV and press advertising campaign as it battles decreasing interest in the celebrity magazine sector.

According to NatMag, its revamp of Reveal follows research showing that Britain's fascination with celebrity lives has matured, leading readers to want more for their money than simply gossip.

The rebrand and ad campaign are intended to help the magazine buck the falling popularity of celebrity titles.

The most recent ABC results, covering the latter half of 2007, showed Reveal's circulation was down 5.6% year on year, to 326,057. The next set of ABCs, due out this week, are expected to contain equally grim news.

The title is repositioning as a 'celebrity magazine written by celebrities' and has signed up a host of 'star' writers, including chef James Martin, 10 Years Younger presenter Nicky Hamble-ton-Jones, actress Martine McCutcheon, and TV presenter Vanessa Feltz, who will be the magazine's agony aunt.

A television campaign, breaking on 18 August, will feature 10 executions. The ads star many of the magazine's celebrity writers in the workplace. The TV push will be supported by press ads.

The cover price for Reveal, which will also sport a refreshed look and overhauled cover intended to better showcase its contents, will remain at £1.20.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer