Incumbent Mediacom will pitch for the business against Starcom, OMD and Vizeum.
The company announced a review of its account in July as part of a radical shake-up of its marketing structure as it aimed to become a ‘world-class pharmacy-led health and beauty retailer'.
The company also unveiled a new commercial structure as well as announcing plans to split its marketing team in three with the creation of new directors for loyalty, CRM and customer communications and in-store marketing.
Boots also kicked off a search for a marketing services agency to boost its CRM activity around its advantage card. Incumbent Craik Jones will not re-pitch for the business. However, AMV Group will be represented in the pitch by its bigger sister agency Proximity London