Branding: Design choice - Munchy Seeds

The power of suggestion is an astonishing thing. This brand's ability to persuade normally rational people that eating something you would normally find in the bottom of a budgie cage is not only a healthy pursuit, but also a pleasurable one, is truly magnificent.

Munchy Seeds is another attempt to turn said bird food into a delicious, nutritious brand, brightly packaged with the obligatory funky graphics.

The creative idea is quite cute, if a little 'art college' - painted hands represent a variety of animal heads pecking different letters from the brand's logo.

If substituting a bag of cheese and onion crisps for something a little more 'sophisticated' is your thing, then 'Munchy Seeds' actually does a pretty good job. It is fun and will have standout in a sea of brown paper. Cleverly, it also borrows visual cues from the more 'junky' end of the snack market.

What it doesn't do, however, is provide a visual foundation from which the brand can grow effortlessly. It has designed itself into a corner and will thus find range extension difficult.

Design: Ziggurat Brands.


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