Marketing Mole: Who does Google think you are? - Dianne Thompson Chief executive, Camelot

- The official Camelot profile of Thompson means there can be no mistake establishing her background and position within the company. However, none of the links refers to anything post-2006.

- An interview and a press release from 2006 do not help the search for more recent information.

- The interview with Frost on BBC confirms her details, but as it's from 2002 it could be considered unreliable.

- The 'Lottery Insider' profile page has not been updated since 2006, and although the CV goes into some detail, the page is fairly amateurish.

Verdict: The profiles offer a good overview of Thompson's background and current role at Camelot, but only until 2006.

Action: Profile pages need an update so that the most recent information can be obtained, and old interviews replaced with more recent ones.

TOP GOOGLE SEARCH RESULTS

1. About Camelot - Board - Executive Team - Dianne Thompson

Dianne Thompson is Chief Executive of Camelot Group Plc, operator of the UK National Lottery. Dianne joined Camelot in 1997... www.camelotgroup.co.uk/aboutcamelot/board/executiveteam/diannethompson.h tml

2. Dianne Thompson Awarded CBE

File Format: PDF/Adobe Acrobat - View as HTML

Dianne Thompson, Chief Executive of Camelot, operator of The National... Commenting on the award, Dianne Thompson, said: "I am very honoured... www.camelotgroup.co.uk/pressreleases/2005/December/ HonoursRelease.pdf

3. Interview: Dianne Thompson - Business - The Guardian

26 May 2006... As Dianne Thompson prepares to bid for a third lottery contract, the boss says she has no time for 'not-for-profit' operators. www.guardian.co.uk/business/2006/may/26/lottery.voluntarysector -

4. BBC News - BREAKFAST WITH FROST - Interview with Dianne Thompson...

Interview with Dianne Thompson, chief executive of Camelot. news.bbc.co.uk/1/hi/programmes/breakfast_with_frost/1956444.stm

5. Lottery Insider - Dianne Thompson

UNITED KINGDOM (September 12, 2006) - Dianne Thompson, Chief Executive of National Lottery operator Camelot, has been awarded the Chartered Management... www.lotteryinsider.com/people/bios/thompson.htm.

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