Orange charity work
Orange has launched a TV ad campaign for its RockCorp programme, which encourages young people to volunteer to work on charity projects. The ad, created by Fallon, features a 'dust ball' intended to illustrate the work of five young volunteers, which transforms the landscape as it passes.
Morrisons is gearing up for the launch of a non-food range supported by a major campaign next spring. The supermarket's home and leisure director, John Vinuesa, is overseeing the project.
Kids' reading drive
Waterstone's will encourage children to read and share books as part of the National Year of Reading. Its 'Big Book' initiative will supply book vouchers through schools in exchange for donations of old books to a 'Big Book Bank', supported by leaflet and online activity, including a dedicated website, created by Wax.
VisitBritain marketing direct-or Michael Bedingfield will take up the post of market-ing director for Britain as part of a restructure at the tourist board. The rejig follows a cut in government funding. Bedingfield will promote Britain internationally. Seren Welch, currently head of brands and 2012 marketing, is moving to the post of general manager, Britain marketing.
Surgery ads slammed
Cosmetic surgery ads have come under fire from the British Association of Aesthetic Plastic Surgeons for creating a 'lunchtime facelifts' culture that encourages unrealistic expectations. The organisation said it is 'increasingly concerned' by the advertising standards of some clinics, which use models with 'anatomically impossible' breasts.
W Hotels' UK debut
Starwood's W brand will launch in the UK in 2010 with hotels in London's West End and Manchester. The 194-room W London Leicester Square will open on the site of the former Swiss Centre building. W Manchester will be located in the city's warehouse district.
Red Bull's poster push
Red Bull has launched a £1m poster drive for Red Bull Cola high-lighting its natural ingredients. The work, by Kastner & Partners, shows a Red Bull Cola can between two bull-shaped ice sculptures, and the product's 16 key ingredients.
Online adspend slows
Growth in online display advertising is slowing for the first time in five years as financial, recruitment and property advertisers cut back. Media analyst Enders predicts year-on-year growth of 18.5%, com-pared with the 28% forecast in January, taking the UK market to a value of £3.3bn in 2008
Baker makes an exit
Ann Summers' marketing and business development director Julian Baker is to leave the company to join TK Maxx as vice-president of marketing in the new year. Baker was responsible for repositioning the brand, and relaunched its website earlier this year. He also oversaw the overhaul of retail chain Knickerbox.
Hatton takes host role
Boxer Ricky Hatton will host a TV chat show in a deal with Turner Broadcasting. Ricky Speaks will air weekly on Nuts TV in the lead-up to the boxer's Vegas bout against Paulie Malignaggi on 22 November. The series will be filmed at the Press Club in Manchester.
Trainline.com TV ads
Thetrainline.com, the online train ticket retailer, is launching a drive to promote the savings offered by its advance- booking service. The cam-paign, created by DLKW, includes the brand's first TV work, as well as outdoor and digital ads, and will launch on 1 October with the strapline 'thetrainline.com, your first stop for train tickets.'
Meadows' Defra spot
This Is England film director Shane Meadows has shot a TV ad for the Department for Environ-ment, Food and Rural Affairs, which encourages the public to save energy in their homes. The work follows Prime Minister Gordon Brown's pledge to spend £1bn on making homes more energy efficient.
Saab joins hotel brand
Boutique hotel specialist Mr & Mrs Smith has teamed up with Saab to launch an online route planner. Drivers can use the tool to plot their route to a Smith hotel, marking gastro-pubs, restaurants and points of interest along the way.
PepsiCo health focus
PepsiCo has opened a £16m technical centre of excellence to drive development of healthier foods for the European market. It will house core staff across research and development, engineering and technical services, as well as facilities to make and test prototype products and ingredients.
Google phone arrives
Google launched its first mobile handset yesterday (Tuesday) in New York, in partnership with T-Mobile. The G1 will rival Apple's iPhone, and goes on sale in the US next month. It is expected to arrive in the UK, at a cost of about £110, by Christmas.
Goodfella's TV ties
Goodfella's Pizza will sponsor Harry Hill's TV Burp and You've Been Framed on ITV1 from next month as part of a £3.5m relaunch - its most significant drive for five years. Bumpers will carry the strap-line 'Devoted to pizza pleasure.'
Hawken to leave Audi
Audi's brand communications manager, Chris Hawken, is to leave this month to set up a consultancy specialising in improving marketing teams and agency relationships. Hawken has worked within the Volkswagen Group for 14 years.