Marketing Mole: Who does Google think you are? - Ian Armstrong, Manager of customer communications, Honda

- It is unclear whether Ian Armstrong specialises in historic London bus routes, is an ex-Port Vale midfielder, or collects computers.

- It is not until the fourth result that a searcher finds the most plausible link to Armstrong. This contains his current job title at Honda, as well as a video interview. The webpage also provides an up-to-date biography with details of the societies to which he belongs.

- The final result is a link to a profile site for playwrights.

VERDICT: The irrelevancy of the top three results to Armstrong is shocking; not until the fourth hit does a proper link and profile outline appear.

ACTION: The name Ian Armstrong is quite common; it has more than 300 links to it, making it hard to contend with issues of relevance. However, he could work on raising his profile with press coverage to overtake old, non-relevant links.


1. London Bus routes Home Page ...

Golden oldies like RT800 are available to buy on CD Rom, click the thumbnail and ... London Bus Routes by Ian Armstrong. 14k - Cached - Similar pages

2. Ian Armstrong- Port Vale in Coca Cola League 1 from

18 May 2005 ... Ian Armstrong has revealed that he has held preliminary talks with a leading League Two club following his release from Port Vale. - 24k - Cached - Similar pages

3. Ian's Dump

A personal collection of old computers and game consoles, including Atari, Sinclair, and Commodore 1k - Cached - Similar pages

4. Webchat 21 with Ian Armstrong & Jonathan Allan

As manager of customer communications at Honda UK, Ian Armstrong is enjoying many plaudits for the marketing strategy the company has adopted of late, ... - 20k - Cached - Similar pages

5. Ian Armstrong - complete guide to the Playwright and Plays.

Database of plays of Ian Armstrong including agent, synopses, cast sizes, production and published dates. - 21k - Cached - Similar pages.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage