The week in Marketing: 1 October 2008

LONDON - A roundup of the top news stories in the marketing world.

FA seeks World Cup chief

The Football Association has kicked off its search for a head of marketing and commercial for the 2018 FIFA World Cup bid team. The sport's governing body is already seeking a chief executive for the group, as well as a director of communications and chief operating officer.

The FA hopes to repeat the success of the London 2012 Olympic bid team, led by then-chief executive Sir Keith Mills, chairman Sebastian Coe and then-marketing director David Magliano.

The last World Cup hosted in England took place in 1966, when the home nation trium-phed. The tournament would be the first major international football competition to take place in the UK since 1996's European Champion-ships.

Other potential hosts for 2018 are Qatar, Australia and Russia, and Spain and Portugal.

Diageo chief retires

Rob Malcolm, president of global marketing, sales and innovation at Diageo, is to retire from the business in December. Currently a member of the drinks company's executive commit-tee, Malcolm was appointed as head of sales and marketing in September 2000. His responsibilities have been split across two positions. Ron Anderson has been appointed to the new role of chief customer officer and Andy Fennell, the brand's former European marketing director, will become chief marketing officer.

Capital Radio rebrand Global Radio's 95.8 Capital FM has redesigned its logo as it aims to regain its position as the most listened to commercial station in London. The overhauled look incorporates the name, frequency and FM wavelength of Capital in red, white and blue, which it claims 'represents the energy of the station'. Global Radio is also set to revamp Capital's merchandise and internal branding.

Drink eyes 2012 stars

For Goodness Shakes, the sports-endurance drink, plans to sign up-and-coming medal hopefuls ahead of the London 2012 Olympics. The brand runs tactical ads starring British sports stars including three-times gold-medal cyclist Bradley Wiggins and swimmer David Davies, who won silver in the men's 10km open-water event in Beijing.

Q overhauls

Q magazine is to unveil a relaunch with its November issue. AC/DC frontman Angus Young will be the new-look title's first cover star. Young agreed to be pictured in his iconic schoolboy uniform for the first time in decades. Features being introduced include 'The Q Challenge', 'The Q Hero', 'Rock 'n' Roll Travel' and 'My Collection', where celebrities talk about their music libraries.

Barclaycard fined

Barclaycard has been handed the maximum possible fine, £50,000, by watchdog Ofcom for breaching regulations on cold-calling. Between 1 October 2006 and 10 May 2007, the financial-services brand was found to have made an 'extremely high number of silent calls'. Ofcom chief executive Ed Richards described it as the 'most serious case' he had seen.

Pizza Hut boss quits

Pizza Hut's chief marketing officer Hugh Wood has resigned from the business after two years. His departure comes after he finalised the plans for Pizza Hut's rebrand following the appointment earlier this year of Abbott Mead Vickers BBDO to its £13m advertising account. Wood joined Pizza Hut in July 2006, replacing Martin Pugh.

SMA hires agency

SMA, the nutrition milk for babies has hired Partners Andrews Aldridge to handle its £2m direct marketing account, beating Tequila/London, Tullo Marshall Warren and EHS Brann Circencester to the business. Partners Andrews Aldridge will be handed the brief of an integrated online and offline CRM campaign, which will be aimed at mothers-to-be, new mothers, friends and family and healthcare professionals. The AAR oversaw the pitch.

Plum Baby expands

Premium organic baby-food firm Plum Baby is launching a toddler range this week, featuring adult-style recipes and lumpy textures for teething babies. The range comprises three meals: Aubergine & Sweet Red Pepper Provencal, Root Vegetable & Beef Ragout and Ditalini Pasta with Pesto & Super Greens. The line will be available from Waitrose this week, followed by a roll-out to Boots and Sainsbury's stores later in the year.

MySpace in music ties

Sony Pictures, McDonald's, State Farm and Toyota are the first brands to have signed up to sponsor social network MySpace's ad-supported MySpace Music site, which brings together free online music from EMI Music, Sony BMG, Universal Music Group, Warner Music Group and Sony ATV/ Music Publishing. MySpace Music will be rolled out internationally following the service's US launch last month.

Cleaning ad push

Reckitt Benckiser is to spend £2m on a UK advertising campaign for Dettol, pitching the disinfectant as a weapon in the fight against colds and flu. Last year Dettol pulled its TV ads after the ASA branded claims the brand made that chopping boards harboured 50 times more bacteria than toilet seats 'misleading'.

Starbucks book push

Starbucks is teaming up with We Are What We Do, the organisation behind the bestselling 'I'm Not A Plastic Bag' project, to promote the idea of changing the world through small actions. The coffee giant is to distribute samplers of the book Teach your Granny to Text, and Other Ways to Change the World. The book was produced in partnership with the Department for Children, Schools and Families.

UEFA rebrands Cup

UEFA is rebranding its UEFA Cup competition as the UEFA Europa League. From next season, the league will feature 48 clubs in 12 groups of four. TV rights will be sold centrally to boost clubs' income.

Tourism boss to leave

James Bidwell is to depart his job as chief executive of Visit London to become managing director at US women's clothing and lifestyle retailer Anthropologie Europe. He will remain at the tourism agency until the end of the year.

Lastminute hire

Online travel brand has hired Karmarama to its £4m ad account after a five-way pitch. Farm, which had held the account, declined to repitch when the review was called in July.

Virgin sends BA letter

Virgin Atlantic has sent an open letter attacking British Airways' proposed alliance with American Airlines for publication in BA's in-house newsletter. The letter puts forward six questions outlining Virgin's objections to the BA-AA alliance.

Britton in Ryvita ads

Ryvita has retained Fern Britt-on in its latest campaign, despite her admission earlier this year that she had a gastric band fitted to help her lose weight. The £2m push supp-orts the brand's entry into the crisp market with Ryvita Limbos.


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