Helpline

Joe Thomas takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer.

SWEET SAMPLES

Q: We have set up a small confectionery firm and want to distribute samples. Who could help us?

A: You could try Lexon (020 8543 2705). It can assist you with a complete point-of-sale package for a long-term campaign or one-off promotional activity.

It can create floor-standing units to attract potential customers to your brand, and advise you on future campaigns and projects.

ON THE SAME PAGE

Q: We want to carry out some sales promotion through a book. Who can produce this?

A: Give Octopus Publishing a call (020 7531 8400). It has been in business for more than 40 years and is the UK's biggest publisher of illustrated non-fiction books. It can design, create, produce and deliver a guide that is suitable for your business, at a competitive price. One option could be for it to tie in with a specific product.

MEDIA MOGUL

Q: We want to advertise online, but need help with creating and placing banner ads. Who can assist us?

A: Call Mediahawk (0845 120 7442). As a media services specialist, it can set up and manage your online campaign, and monitor your adwords and search marketing to ensure that you are achieving the necessary visibility.

The company can also help with the design and production of electronic communications such as email newsletters, and offers a bulk emailer feature that can be added to your website.

If you add unique telephone numbers to each ad, you could also employ the Mediahawk Response Analysis system to assess individual effectiveness, ensuring an accurate, up-to-date view of your ads' performance.

ON THE BOX

Q: Our company needs assistance with creating and producing a TV ad. Can you suggest anyone?

A: Try The Living Room (020 7060 1891). It offers a 'script to screen' service, and can develop bespoke communications that meet your objectives. Once you have approved the script, it will run it through Clearcast to gain authorisation for broadcast, and its in-house creative team can produce animated ads or arrange actors and voiceover artists if required.

The Living Room can also conduct audience research, as well as pre- and post-campaign evaluation, to ensure that creative and media strategies are effective and provide maximum ROI. Evaluations include campaign brand awareness, advertising awareness and direct response sales analysis.

- Tel 020 8267 4305 or email marketing.helpline@haymarket.com.

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