Marketing Mole: Who does Google think you are? - Robin Auld, Marketing director, Domino's Pizza

- Robin Auld appears from the first result to be a South African singer-songwriter; the first two links are related to his website.

- The third result introduces a Wikipedia listing for another Robin Auld - a lawyer who has undertaken a review of the criminal law system.

- The fourth and fifth results reaffirm that the most high-profile individual with the name Robin Auld is in the music industry, pointing to a music profile and biography.

Verdict: Shockingly, the marketer at Domino's Pizza does not appear in the top five results, despite his joining the brand in 2004. A Marketing profile features in lower results.

Action: Auld could push for a closer association with the strong Domino's Pizza brand, launch a web presence of his own, and ensure solid results are generated to keep his profile higher.

TOP GOOGLE SEARCH RESULTS

Robin Auld

Robin Auld CDs for sale. A cultural journey into the soul of South African music. Songwriter and guitarist offers gig-guide, diary, yarns and stories.

www.robinauld.co.za/-2k-Cached-Similar pages

Robin Auld

Free Lunch Productions - Produced by Robin Auld ... Free Lunch Records, UK - Produced by John Milner, Robin Auld, Leon Berrange ...

www.robinauld.co.za/audio.asp - 26k - Cached - Similar pages

Robin Auld - Wikipedia, the free encyclopedia

Following on from the review of civil justice undertaken by Lord Woolf, Auld undertook a review of the operation of the criminal courts in England and Wales.

en.wikipedia.org/wiki/Robin_Auld - 21k - Cached - Similar pages

MySpace.com - Robin Auld - Roots Music/Pop/Blues ...

MySpace music profile for Robin Auld with tour dates, songs, videos, pictures, blogs, band information, downloads and more.

profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=15191 5911 - 152k - Cached - Similar pages

Robin Auld

Robin Auld. Biography: Born in Zambia, Robin moved to Cape Town in 1970. Joined the Lancaster Band in 1978, but did not record with them ...

www.rock.co.za/files/robin_auld.html - 5k - Cached - Similar pages.

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