DMS have created a direct mail pack which rolls out this week, targeting existing donors in an attempt to raise funds for work over the winter months.
The pack asks donors for a cash donation of £15, enough to provide one person with emergency accommodation, or £30, which will provide an emergency room, a hot meal and a small practical gift on Christmas day. It also recounts the story of a girl who was homeless last Christmas but has since started building a new life through the YMCA.
Rajesh Bhayani at YMCA England, said: ‘Every night, the YMCA gives over 7,000 young people a safe, warm place to sleep but there are still thousands more we desperately want to reach. Our Christmas appeal will help us do just that.'