John Lewis reviews advertising account

LONDON - John Lewis is reviewing its £20m above-the-line ad agency arrangements, with incumbent agency Lowe set to repitch for the business.

The retail chain has already drawn up a shortlist of agencies that it will invite to pitch. The pitch process is being handled by AAR. John Lewis has worked with Lowe London, which recently declined to repitch for its flagship Stella Artois advertising account, since August 2006.

John Lewis' head of brand communications Craig Inglis, who will lead the review, commented: 'It's tough time to be working in retail and we have to review all our costs. Our relationship with Lowe has been a happy one and they have delivered some outstanding work for us.'

John Lewis is currently running a multi-million pound Christmas ad campaign, created by Lowe London, with TV, outdoor, print and online activity. The campaign aims to eschew excessive consumerism and promote a more considered approach to choosing Christmas gifts. The £5.6m campaign carries the strapline 'If you know the person, you'll find the right present' and is set to a remix of the Beatles classic, 'From Me to You'.

 The retailer's media agency Manning Gottileb OMD and direct marketing agency Kitcatt Nohr Alexander Shaw will not be affected by the review.

A spokesperson for Lowe said: ‘We're hugely proud of all the work we've produced for John Lewis over the past two years. Work which has been as effective as it has been creative. We relish the opportunity to show we are the agency partner best placed to help John Lewis overcome the future challenges.'

Ed Morris, executive creative director of Lowe London, said ‘Fuelled by my complete commitment to the agency, John Lewis and the fantastic work we are capable of doing together, I will be leading the charge'.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers