The work moves from McCann Erickson after a competitive agency pitch against undisclosed agencies. Whitbread said that JWT will support its 2009 plans to maintain and grow their market share through a series of marketing campaigns.
Whitbread is the UK's largest hotel and restaurant company with over 360 outlets. In the first half of the financial year ending in August, Whitbread PLC reported a 12.6% increase in group revenue to £682.2m.
Gerard Tempest, marketing director for Whitbread Hotels and Restaurants said: ‘Year on year we are delivering increased sales across our leading restaurant brands, and we are focused on continuing this success.'