The ASDA Digital Newsagent - at www.asda.com/digitalnewsagent - is run by John Menzies Digital.
The launch will be supported with an introductory offer enabling consumers to try the service for free. Customers register via the ASDA Digital Newsagent and choose any one of the magazines - including Nuts, Red, Chat, Heat, Stuff or Top Gear. The offer is available to the first 10,000 people this month.
Promotions will run across Asda.com, in addition to a range of direct customer communications through email and the magazine and additional channels.