Save the Children links with Sunday Times for Christmas appeal

LONDON - Save the Children unveils press and online activity featuring Davina McCall for the Sunday Times Christmas Appeal

Save the Children is to debut a web and print campaign this weekend for the Sunday Times' annual Christmas appeal.

The activity, which will break in the Sunday Times Magazine, will continue throughout December in The Sunday Times newspaper and on Times Online.

The online work (www.savethechildren.org.uk/Kingsville) will feature Davina McCall and focus on a rural community called Kingsville, in Liberia. It is intended to illustrate the harsh reality of daily life for the people there, but also demonstrate how simple steps can save a child's life.

Readers donating to the appeal will be able to interact directly with the Kingsville community online by watching films of the TV presenter's recent trip there with Save the Children. They will be able to take a tour around the run-down clinic and school and look inside a family home as well leave messages on a discussion board.

The Kingsville project is intended to build on the success of the charity's ‘This is Kroo Bay' website, which launched earlier this year, focussing on a community living on a rubbish dump in Sierra Leone.

It is part of Save the Children's three-year global campaign, which aims to save 10m children every year from preventable illnesses by 2010.

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