Mitchells & Butlers plans to open chain of 'quick change' concept bars

LONDON - Mitchells & Butlers (M&B), owner of the All Bar One and O'Neill's pub brands, is to break with its tradition of operating homogeneous chains by opening a series of concept bars.

The pub trade has struggled in recent years, with figures from the British Beer and Pub Association showing that 36 pubs in the UK close every week. M&B hopes to counter the trend with bars whose name, fascia and interior can be adapted to reflect fashion.

Although the bars will form part of a chain, each will have a unique name and distinct look to give the impression that they are independent.

The company is currently trialling two concept bars ahead of a planned rollout in 2009. M&B has handed a strategic planning brief to direct and digital marketing agency Elvis Communications.

Last month, M&B announced it would be scrapping its dividend to help reduce its £2.7bn debt. The firm, which also own chains such as Harvester restaurants, experienced a 13.5% fall in pre-tax profits in September.

Punch Taverns has also announced that it will not be paying a final dividend. The company said the first full year of the ban on smoking in public places had caused a decline in custom and financial losses.

In the past 10 years, M&B has shifted the strategy of its properties and made them more food-oriented in an attempt to increase footfall. This includes Harvester, which is positioned as a family restaurant, and upmarket chain Browns. The brewer also owns the Scream pub chain.

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message