Mitchells & Butlers plans to open chain of 'quick change' concept bars

LONDON - Mitchells & Butlers (M&B), owner of the All Bar One and O'Neill's pub brands, is to break with its tradition of operating homogeneous chains by opening a series of concept bars.

The pub trade has struggled in recent years, with figures from the British Beer and Pub Association showing that 36 pubs in the UK close every week. M&B hopes to counter the trend with bars whose name, fascia and interior can be adapted to reflect fashion.

Although the bars will form part of a chain, each will have a unique name and distinct look to give the impression that they are independent.

The company is currently trialling two concept bars ahead of a planned rollout in 2009. M&B has handed a strategic planning brief to direct and digital marketing agency Elvis Communications.

Last month, M&B announced it would be scrapping its dividend to help reduce its £2.7bn debt. The firm, which also own chains such as Harvester restaurants, experienced a 13.5% fall in pre-tax profits in September.

Punch Taverns has also announced that it will not be paying a final dividend. The company said the first full year of the ban on smoking in public places had caused a decline in custom and financial losses.

In the past 10 years, M&B has shifted the strategy of its properties and made them more food-oriented in an attempt to increase footfall. This includes Harvester, which is positioned as a family restaurant, and upmarket chain Browns. The brewer also owns the Scream pub chain.

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad