Philips reviews UK agency arrangements

LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger of its Domestic Appliances & Personal Care and Consumer Electronics businesses early this year.

The company is conducting a wide-ranging pitch process with over 25 agencies that are currently providing experiential marketing, design, exhibitions, POS, merchandise and warehousing/fulfilment for Philips UK to formalise a new roster.

Agencies invited to pitch for the business include The Field, Iris, RPM, Fitch, and WDMP.

The review does not affect Philips' global ad and media buying agencies DDB and Carat, but Philips has also put its multi-million pound global PR account - held by Manning Selvage & Lee and Text 100 - out to pitch.

A spokeswoman said: ‘Throughout this year, projects have been in place and changes occurring to simplify our working processes as one team going forward. This project is ongoing and will continue into 2009 so we will not comment on companies involved at this stage.'

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