The viral video is part of the RSPCA's ‘Give animals a voice' campaign, intended to secure political or behavioural change on a range of issues affecting animals.
The animation, entitled ‘Fed up', focuses on the effects of pet obesity, especially in the run-up to Christmas. It can be viewed at www.giveanimalsavoice.org.uk as well as on YouTube.
The viral features a new character, Simon's sister's dog. The pet is seen hiding under the dinner table begging for titbits. Everyone gives him a treat, unaware that they're all doing the same thing. The dog eats everything and eventually becomes unable to move.
One in three pets is overweight, according to vets, and the RSPCA aims to raise awareness of the effect it has on animal welfare. Obese pets can suffer a reduced quality of life and arthritis as well as internal illnesses such as diabetes, liver disease and heart disease.