Hunt's duties will include fronting online campaigning activities in the media, championing digital communications among his parliamentary colleagues and spreading the new media message to constituencies. He will work closely with Tory new media head Rishi Saha.
Hunt also plans to build closer links for the party with web entrepreneurs though organising and attending relevant events.
Commenting on the appointment, Jeremy Hunt said: ‘The election of Barack Obama shows the political party that wins the online battle gains a huge advantage. My job is to make sure we deliver that for the Conservatives in Britain.'